Twitter on its official statement via finance.fortune.cnn.com:
Twitter is pleased to announce that Jack Dorsey has agreed to return to Twitter in an everyday role to lead our product development. Jack will also continue in his role as CEO at Square.
Twitter’s three co-founders –Ev Williams, Biz Stone and Jack– have unselfishly played whatever role was most needed at the time to nurture the company and help the product reach its full potential. Jack has been involved with the company from day one in various roles.
As executive chairman, Jack will dive in to work with more than 450 people, led by an experienced executive team. The timing is fortuitous; not only is Twitter experiencing record growth, but we also now have a new infrastructure that will keep us ahead of that growth and enable us to launch products that will make Twitter more instant, simple and always present.
Jack Dorsey, after 2 years of absence who returned the to the company wants twitter to be a micro-blogging site to the masses.
“We have a lot of mainstream awareness, but mainstream relevancy is still a challenge,” said Dorsey. “The best part about Twitter is that it allows you to do things like following what’s happening in Egypt right now. That’s the value, not the brand ‘Twitter.’ So we need to refocus on that value. That’s my goal in the next few months.”
Twitter is very known for its 140 limited characters called tweets, Twitter is the most popular social media even I myself also tweets even celebrities and politicians.
Mr. Dorsey wants to concentrate on users “that don’t really understand what Twitter is and see Twitter mainly as a consumption experience.”
“We need to refocus on the value and that is my goal in the next few months,” he said.